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Within the framework of the TRAINPOST distance-learning programme, which is based on a simpler and more user-friendly training approach, the Universal Postal Union (UPU) offers the participant trainees, in Postal Products training field, several important courses in the programme. One of them is dealing with «Direct and Digital Marketing ». This course is made up of ten modules.

General Aims:
       
i.To enhance participants’ knowledge with the necessary understanding of direct mail and direct marketing dynamics and tools.
        ii. For participants to learn how to promote value-added direct marketing postal products and services..
        iii. For participants to be educated on the benefits of direct and digital marketing through partnerships between posts and the industry.
        iv. For participants to acquire new techniques for developing and promoting direct marketing campaigns

Target Population :

Junior Executives; Marketing Managers; Specialists in the field of Direct Marketing or Direct Mail activities from Developing Countries (DC) and Least Developed Countries (LDC).

Entry Requirements :

Participants should ideally be engaged in the field of Direct Marketing or at least be aspiring to do so.

Duration of the course :

46 hours.

 
   
  Module 1 : Introduction: Why focus on Direct and Digital Marketing?
     
  Module 2 : The Media
     
  Module 3 : How Direct Marketing is Employed
     
  Module 4 : Integrated and Cross Channel Marketing
     
  Module 5 : Data-driven Marketing
     
  Module 6 : The Necessary Infrastructure
     
  Module 7 : Players in the Direct and Digital Marketing Value Chain
     
  Module 8 : Assessing the Market Potential
     
  Module 9 : Direct and Digital Marketing Education and Promotion
     
  Module 10 : Best Practices
     
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